Start this year on the right page by making your brand a top priority to support your growing business. Whatever your company or brand may say, the type of printed materials you use to say it is where you make a lasting impression.
As “season” approaches many Palm Desert businesses are updating their printed materials to attract new customers, and restaurants should be doing the same. Of course the food, service and ambiance are the keys to a successful restaurant, however, you may not realize that menu design is very important to the sales and marketing of your restaurant. Your menu is more than just a list of food choices. Following are some tips to make your menu design more effective to help you generate more revenue.
Almost all businesses rely on repeat customers. It takes a lot less effort than attracting new customers. So how can you continue to communicate with customers after they leave your door? When you partner with Palm Desert Xpress Graphics, we can help you with printing solutions that keep you in touch with your customers.
While word of mouth is a great way to gain customers, to significantly build your business and generate more revenue, most businesses need to advertise. Advertising helps to ensure that people know what products or services you are offering and how to find you. As a Palm Desert printer, we work closely with many small businesses to create marketing materials for advertising and promotional uses. Following are some advertising basics to keep in mind:
When you run a small business, your advertising budget may be pretty tight. So how can you promote your products and services in an economical way? At Xpress Graphics, we offer personal service, quick turnaround, and competitive rates for these affordable advertising solutions. And with skilled graphic designers on staff, we are your one-stop shop for printed promotional materials.
Are you looking for quick and economical ways to promote your small business? There are few easy things you can do to help make customers aware of your products or services. When you work with Palm Desert printer Xpress Graphics, we can help you create an assortment of printed marketing materials to get your business noticed.
Do you think that business cards are outdated? Some people think that LinkedIn and other online platforms have replaced the need for business cards, but it is a myth that business cards are no longer relevant. Business cards are still a first impression of your business, offer a fast and easy way to exchange contact information, and provide a way that you can stay connected with other people in your industry.
As you plan your wedding, one of the most exciting (and stressful) steps can be ordering “save-the-dates” and wedding invitations. This is the first impression that your guests will have of your wedding. Will it be formal, causal, fun? At Palm Desert Xpress Graphics, we’re seeing a lot more leeway in both design and wording of invitations, however, here is some basic etiquette overall regarding invitations.
Do you have a brand guidelines document for your business? Logo, colors and fonts create a look and feel for your business that makes it easier for your customers to identify your products. At Xpress Graphics, we can help you boost your brand with printed materials consistent with your brand guidelines, and can help you create them if you don’t have any in place.
When you have a small business, sometimes is seems quicker and easier to do as much as possible online, but that may not always be true. Often, using an online printing service robs you of important personal interaction and a true representation of the final product. At Xpress Graphics, we pride ourselves on providing the highest level of personal customer service. Here, five reasons to use a local printer instead of online printing.