Is Your Brand Attracting Your Ideal Client?
What better way to give your business a boost among the competition than by updating your print pieces for the New Year? While you might be tempted to rush out and reinvent yourself (as is typically the case at the first of every year), make sure to take a step back and evaluate where you are first. Remember these points when updating your print pieces.
Are you serving your ideal customers? Do they have the budget to invest in your products or services or are they trying to negotiate prices with you? Are your offerings in line with their needs? If your business serves a luxury market, chances are the print pieces your business started out with might not fit the bill anymore. To continue (or perhaps, start) attracting your ideal clients, make sure your print pieces are in line with the type of market you serve. Update your brochures and business cards, incorporating unique folds, upgraded paper types, and coating.