Start this year on the right page by making your brand a top priority to support your growing business. Whatever your company or brand may say, the type of printed materials you use to say it is where you make a lasting impression.
Printed marketing materials are often the first impression people have of your brand and help to create a meaningful customer experience that will fuel the relationship from start to finish. Now is the time to consider how you’re going to ramp up your image to attract new customers, increase sales, and set yourself apart from the competition.
Don’t let outdated printed materials leave a weak first impression on any potential customer. To start, review your current materials to ensure that your business is reflected in the most accurate way.
When reviewing these materials, here are some questions you should ask yourself:
- Is all my business information (phone number, address, number of years in business, etc.) accurate?
- Are all current team members listed, as appropriate?
- Are all my colors, fonts and images tailored to reflect the current brand image?
- Are all my materials 100% grammatically correct?
Next, create an updated inventory of your current stock of materials. After you know how many materials you have, need and want going in to the new year, you can easily consult your budget to order these materials accordingly.
Insider Tip: knowing how many copies of specific printed materials you started and ended the year with can help you have a better understanding of the cost of printing new materials, and the budget needed to execute it.
Finally, contact an experienced graphic design and printing company in Palm Desert to get started. Whether you need to create and order new printed materials or update and restock your current inventory, Xpress Graphics can help you achieve all your printing needs.
Our skilled graphic designers are here to make sure your new materials stand out, and our full-service suite of printing services creates a quick turnaround time to get you ready for the coming year. Don’t wait to get your orders in for any new or updated materials that you may need to meet your first quarter goals. Happy Printing!