Is Your Brand Attracting Your Ideal Client?
What better way to give your business a boost among the competition than by updating your print pieces for the New Year? While you might be tempted to rush out and reinvent yourself (as is typically the case at the first of every year), make sure to take a step back and evaluate where you are first. Remember these points when updating your print pieces.
Are you serving your ideal customers? Do they have the budget to invest in your products or services or are they trying to negotiate prices with you? Are your offerings in line with their needs? If your business serves a luxury market, chances are the print pieces your business started out with might not fit the bill anymore. To continue (or perhaps, start) attracting your ideal clients, make sure your print pieces are in line with the type of market you serve. Update your brochures and business cards, incorporating unique folds, upgraded paper types, and coating.
Are Your Print Pieces Beautiful, Helpful and Informative?
A booklet, brochure, flyer and more are beneficial to potential clients when placed in their hands. Is your location and contact information clearly stated? Are your products shown in high-quality images with informative descriptions? Is there a clear call-to-action, inviting your clients to purchase or learn more? If not, it’s likely that your pieces are not serving you (or your clients) well. The design of your print pieces can also play a part in purchasing decisions. If your print pieces include great information but look unprofessional, customers might not take you seriously. At Xpress Graphics, we offer full graphic design services. Our friendly team will take the stress of design off of your hands so that you can focus on running your business smoothly and efficiently.
Do Your Print Pieces Look Like Everyone Else’s?
If your print pieces were purchased from a templated design (very common), it’s likely that other businesses in your area have done the same. You don’t want a potential customer picking up your brochure or business card thinking it looks similar to another business. Being unique will set you apart from the competition. Consider adding interesting folds, shapes, and textures to your print pieces! These are sure to help get you noticed.
Taking these extra steps to make sure your print materials look beautiful, are informative, original and serve your clients will surely set you up for a great year in business.
Full-Service Printing in Palm Desert
Call or stop in to speak with our Xpress Graphics printing specialists! We offer quick turnaround times, excellent customer service and competitive pricing. Our knowledgeable staff can provide you with any additional information you may need regarding your printing options. From graphic design of business cards, brochures and flyers to large format signs mounted on foam-core or pop up banners. We can service all your business print needs. Come by or call us today to get started!