Creating a Brand Book for your Business

August 10, 2017 By Xpress Graphics

What is a Brand Book?

Also known as style guides, brand books are one of the most essential documents any business can have. It’s a set of rules that outline how your brand works by presenting brand standards and providing an explanation of how your brand works. The goal of any brand book is consistency.

Through the identification of your brand and the specifications laid out in the brand book, any new employee or marketing campaign can instantly embody the visual and spoken message of your company. Although it may seem time consuming to create, having a detailed brand book will save your business time and money in the long run. [Read more…]

Palm Desert Printer Tip: Designing Effective Business Flyers

July 13, 2017 By Xpress Graphics

What Do Effective Business Flyers Look Like?

Whether you’re advertising your business, promoting a sale or hosting a special event, the best way to spread the word to your desired market is through business flyers. But not all business flyers catch the attention or make the best impact on your target market. Before you print your next business flyer, take a look at each of the following elements provided by our graphic design experts. They’ll help you understand how every part of a business flyer works together to create a cohesive look that sells. [Read more…]

Business Signs that Effectively Advertise

June 15, 2017 By Xpress Graphics

Using Signs to Advertise your Business

As a business owner in an ever-changing market, you’re constantly finding new ways to expand your customer base. Whether it’s through online advertising, visual communication or traditional advertising techniques, the success of your business depends on the ability to continually reach more and more people. But what’s the most direct way to visually reach customers? Believe it or not, business signs are still the most direct form of visual communication available.

Although we tend to take these signs for granted, both as consumers and business owners, the ever-present existence of these signs plays a huge role in marketing a business. Even in their most simple form, business signs work to attract customers, brand your business and create impulse sales. They easily and effectively give information about your business and direct consumers into the right direction for the good or service they desire. [Read more…]

Restaurant Printing Services in Palm Desert

May 16, 2017 By Xpress Graphics

The Importance of Printed Materials for Restaurants

It’s no secret that there’s more behind a successful restaurant than just the food. Especially in today’s digital dependent world where customers can make or break a restaurant’s reputation by the number of stars they leave in a Yelp review. As a restaurant owner, you know that customers crave a friendly and inviting atmosphere.

The type of printed materials and decor you use to set the scene counts. It’s equally important to understand the impact of professionally printed materials. Most restaurant owners make the mistake of seeing printed materials as expense. However, they’re really an investment into the business that will ultimately help with increasing revenue. [Read more…]

Palm Desert Printing Guide to Branding your Business

May 2, 2017 By Xpress Graphics

Business Branding 101

Branding is one of the most important aspects of any business. Why? Because your brand is your business’s identity. It’s derived from who you are, who you want to be, and who people perceive you to be.

Shaping your brand goes hand-in-hand with forming your business. No matter what industry you’re in, people are going to need to know who you are. To understand who you are and what makes you different from the competition, you must first come to terms with the fact that you can’t be all things to all people. Once you decide that, you’re ready to begin developing your branding strategy that will share exactly that. [Read more…]

Affordable Printing for Small Businesses in Palm Desert

March 17, 2017 By Xpress Graphics

Printed Materials Every Small Business Needs

As a small business owner, your world revolves around your business. From branding to sales, you’ve got to be on top of it all if you want to out shine the competition. At times this can become overwhelming, as it’s easy to fall behind when you’re managing multiple projects at once. But there is something that can help, as creating and maintaining a cohesive image of your business is one of the keys to success – proper printed materials!

You may now be asking yourself, what’s the best way to do this? Since the answer lies in the way you present your business, it that all starts and ends with the types of printed materials you use to promote your brand. With an abundance of different types of printed marketing materials available to business owners in every industry, deciding which materials are best for you may take some time.

[Read more…]

Save the Date: Print your Wedding Invitations with a Palm Desert Printer

February 15, 2017 By Xpress Graphics

Save The Date Wedding Invitations Palm Desert printer Ah, February! The classic month for lovers of all ages, and a reminder to all of you brides-to-be that wedding season is right around the corner. Planning a wedding can be equally exciting as it is stressful. So, to help keep you from getting too overwhelmed, the Palm Desert printing experts here at Xpress Graphics would like to offer you some help with one part of the planning: wedding invitations.

[Read more…]

Are Your Printed Materials Up-to-Date for the New Year?

January 9, 2017 By Xpress Graphics

Start this year on the right page by making your brand a top priority to support your growing business. Whatever your company or brand may say, the type of printed materials you use to say it is where you make a lasting impression.

[Read more…]

Benefits of Printing a Membership Magazine

November 22, 2016 By Xpress Graphics

Are you reaching the members of your association or club in an interesting and impactful way? Although many people may believe that digital media is the new frontier, many people still prefer to hold a magazine or newsletter in their hands to enjoy the reading experience, highlight or take notes, or easily tear out pages of information or coupons. At Xpress Graphics, we are the Palm Desert printer to help you with designing and printing a membership magazine.

[Read more…]

Palm Desert Menu Design Partners

October 19, 2016 By Xpress Graphics

As “season” approaches many Palm Desert businesses are updating their printed materials to attract new customers, and restaurants should be doing the same. Of course the food, service and ambiance are the keys to a successful restaurant, however, you may not realize that menu design is very important to the sales and marketing of your restaurant. Your menu is more than just a list of food choices. Following are some tips to make your menu design more effective to help you generate more revenue.

[Read more…]

760.345.2741

Creating a Brand Book for your Business

What is a Brand Book?

Palm Desert Printer Tip: Designing Effective Business Flyers

What Do Effective Business Flyers Look Like?

Business Signs that Effectively Advertise

Using Signs to Advertise your Business

Restaurant Printing Services in Palm Desert

The Importance of Printed Materials for Restaurants

Palm Desert Printing Guide to Branding your Business

Business Branding 101

Affordable Printing for Small Businesses in Palm Desert

Printed Materials Every Small Business Needs

Save the Date: Print your Wedding Invitations with a Palm Desert Printer

Are Your Printed Materials Up-to-Date for the New Year?

Benefits of Printing a Membership Magazine

Palm Desert Menu Design Partners

We Design & Print