Do you have a brand guidelines document for your business? Logo, colors and fonts create a look and feel for your business that makes it easier for your customers to identify your products. At Xpress Graphics, we can help you boost your brand with printed materials consistent with your brand guidelines, and can help you create them if you don’t have any in place.
Why Have Brand Guidelines
Having a consistent “look” for your brand can help create brand identity and make your business more easily recognizable. This works two ways. First, you can use colors and fonts to express your business personality. Is your company formal and corporate or can you be more fun and relaxed? Can you use bright colors or do you need to be more subdued? Your logo, colors and fonts are the first impression of your business.
Second, consistency is key. Once you have established guidelines, the more consistently you use them, the more quickly your customers will recognize your materials. Think of when you go to the grocery store and look down the long aisle of detergents. How fast can you find “your’ brand? You probably unconsciously know the colors and find it quickly without really even thinking about it. You want your customers to recognize your printed materials just as quickly.
What if You Don’t Have Brand Guidelines
Even your small business can boost your brand by creating basic brand recognition. At Xpress Graphics, we have three skilled graphic designers on staff to help you develop a logo, appropriate colors, and ways to consistently incorporate these into your printed materials. We get to know your business, and we know the local market, so we often have unique input to help you with your choices. Also, working with a local printer is a benefit over online print orders because we can give you personal advice on choices and you can feel like paper, see the colors, etc. This can reduce costly errors from not understanding online lingo. We help you ensure that what you imagine is what you get.
Where To Use Your Brand Guidelines
Once you have finalized your logo design, colors, font, etc., be sure to use them consistently on everything you print. Xpress Graphics is a full service print house and able to help you with all of your printing needs. Your brand guidelines should be used for everything you print, including business cards, brochures, posters and banners, menus, invoices, postcards and any other materials you design to promote your company. The more your customers see that consistency, the more quickly they will recognize your brand.
Having professionally printed and designed materials makes your company appear more professional and brand guidelines create brand recognition. You’ve worked hard to make your company successful, let us work hard to make your printed materials successful. At Xpress Graphics, we consider ourselves part of your team. Give us a call at 760-345-2741 and let’s boost your brand by putting those brand guidelines to work.
