What Do Effective Business Flyers Look Like?

Whether you’re advertising your business, promoting a sale or hosting a special event, the best way to spread the word to your desired market is through business flyers. But not all business flyers catch the attention or make the best impact on your target market. Before you print your next business flyer, take a look at each of the following elements provided by our graphic design experts. They’ll help you understand how every part of a business flyer works together to create a cohesive look that sells.

Elements of Business Flyers

• Headline – The make it or break it piece of your business flyers. Your headline must capture the attention of your target audience. Try to create a catchy phrase that will draw your audience in. Also, consider the font. Remember to keep it simple, as It should be easy to read at a glance yet still impactful.
• Graphics – No one wants to read a text heavy flyer. Break up the headline and content by using impactful graphics that match the branded style of your business and promotional event. Keep your theme in mind when designing too. It may be better to have one large picture rather than several small ones.
• Content – The less words the better, but you’ll still need to explain the purpose of your flyer. It doesn’t matter which type of promotion your using the flyers for, all content should be call to action text. You want to tell your audience what you’re offering and what the details of the offer are in as little words as possible. Also, remember to limit your font type. Try to stick to two different readable fonts at most.
• Contact Information – The most vital information you’ll provide. Tell your target audience where and how to find you to receive or attend the purpose of the promotion. This includes your address, phone number, length of sale (if any) and website address. Your goal should always make it easy for anyone who receives your business flyers to find you.

Palm Desert Business Flyer Printing

Still need help designing your business flyers? Our Palm Desert graphic design team can help. We’ll work with you to lay out every detail and provide a selection of different finishes, colors, paper coating, and sizes to meet your needs. We’ll also review your submission before printing and offer suggestions to ensure we print the most successful business flyers for you. Contact us today to learn more about our competitive rates and quick turnaround times.