Avoid confusion and miscommunication by using terminology correctly
When it comes to printing, there are many options to decide on. Understanding how printing works and basic terminology is important to ensure your printed materials are prepared correctly to avoid any delays and so that materials turn out exactly how they are supposed to the first time. Here are some printing terms you should know.
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When deciding to engage in a printed promotional strategy, many business owners make the mistake of designing first and adjusting for size later. However, there’s a much easier way to effectively tackle designing and printing promotional materials. It starts before you even begin the design process, when you must make some crucial decisions. Namely, choosing the printed material size and paper type. But more importantly, the reason for the promotional material. Once the goal is determined, deciding on design, size and coloring of the flyer or leaflet will make the overall project easier to execute.