Design | Print | Copy | Large Format
Are business cards still an effective marketing piece needed for your business? Yes, and yes again! In spite of living in a digital era where the paper is fast being replaced by all things electronic, there are still times when traditional marketing pieces serve us best, and this is certainly the case with business cards. Read the benefits of why business cards are a must, even in a digital era.
What better way to give your business a boost among the competition than by updating your print pieces for the New Year? While you might be tempted to rush out and reinvent yourself (as is typically the case at the first of every year), make sure to take a step back and evaluate where you are first. Remember these points when updating your print pieces.
Are you serving your ideal customers? Do they have the budget to invest in your products or services or are they trying to negotiate prices with you? Are your offerings in line with their needs? If your business serves a luxury market, chances are the print pieces your business started out with might not fit the bill anymore. To continue (or perhaps, start) attracting your ideal clients, make sure your print pieces are in line with the type of market you serve. Update your brochures and business cards, incorporating unique folds, upgraded paper types, and coating.
As a small business owner, your world revolves around your business. From branding to sales, you’ve got to be on top of it all if you want to out shine the competition. At times this can become overwhelming, as it’s easy to fall behind when you’re managing multiple projects at once. But there is something that can help, as creating and maintaining a cohesive image of your business is one of the keys to success – proper printed materials!
You may now be asking yourself, what’s the best way to do this? Since the answer lies in the way you present your business, it that all starts and ends with the types of printed materials you use to promote your brand. With an abundance of different types of printed marketing materials available to business owners in every industry, deciding which materials are best for you may take some time.
While word of mouth is a great way to gain customers, to significantly build your business and generate more revenue, most businesses need to advertise. Advertising helps to ensure that people know what products or services you are offering and how to find you. As a Palm Desert printer, we work closely with many small businesses to create marketing materials for advertising and promotional uses. Following are some advertising basics to keep in mind:
Flyers before being cut.
When you run a small business, your advertising budget may be pretty tight. So how can you promote your products and services in an economical way? At Xpress Graphics, we offer personal service, quick turnaround, and competitive rates for these affordable advertising solutions. And with skilled graphic designers on staff, we are your one-stop shop for printed promotional materials.
Are you looking for quick and economical ways to promote your small business? There are few easy things you can do to help make customers aware of your products or services. When you work with Palm Desert printer Xpress Graphics, we can help you create an assortment of printed marketing materials to get your business noticed.
Do you think that business cards are outdated? Some people think that LinkedIn and other online platforms have replaced the need for business cards, but it is a myth that business cards are no longer relevant. Business cards are still a first impression of your business, offer a fast and easy way to exchange contact information, and provide a way that you can stay connected with other people in your industry.
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42215 Washington St, Suite B
Palm Desert, CA 92211
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(760) 345-2741
