What is a Brand Book?
Also known as style guides, brand books are one of the most essential documents any business can have. It’s a set of rules that outline how your brand works by presenting brand standards and providing an explanation of how your brand works. The goal of any brand book is consistency.
Through the identification of your brand and the specifications laid out in the brand book, any new employee or marketing campaign can instantly embody the visual and spoken message of your company. Although it may seem time consuming to create, having a detailed brand book will save your business time and money in the long run. [Read more…]