Business Branding 101
Branding is one of the most important aspects of any business. Why? Because your brand is your business’s identity. It’s derived from who you are, who you want to be, and who people perceive you to be.
Shaping your brand goes hand-in-hand with forming your business. No matter what industry you’re in, people are going to need to know who you are. To understand who you are and what makes you different from the competition, you must first come to terms with the fact that you can’t be all things to all people. Once you decide that, you’re ready to begin developing your branding strategy that will share exactly that. [Read more…]