The Greater Palm Springs region is a resort destination renowned for Haute hospitality and foodie finds. As such, the desert restaurant scene shines with many different cooking charms to keep gourmands wanting more. Creating traffic with specialty restaurant signage and printing is an ongoing necessity to attract new customers and retain regulars. When a restaurant launches, every detail is planned out from the layout of the floor plan, kitchen needs, budgeting, provision procurement for designing a menu, service standards, interior furnishings and front of the house mood. The success of a restaurant is dependent upon a variety of factors and not just one inspiring dish. A positive marketing and advertising strategy to get the word out can be a challenge. Xpress Graphics can help support the needs of restaurant businesses with specialty restaurant signage and printing.
The Importance of Exterior and Interior Signage
In addition to offering great food, excellent service, and an inviting ambiance, building and maintaining a fine reputation requires attention to details such as indoor and outdoor restaurant signage and printing. Marketing to customers and advertising culinary talents often begins with the guest experience. A restaurant guest experience can begin with the journey to find their dining location. Do you have appropriate exterior signage that reflects your brand while clearly illuminating its appeal from the curb? Outdoor signage can be mounted or include window or glass decals that show hours and a logo. Banners are a fantastic way to promote a singular event, catering services, or other public announcements. Indoor restaurant signage might include properly marked restroom areas or public regulatory signs required for the restaurant industry.
Restaurant Reboot: Refresh with Restaurant Signage and Printing
Chefs regularly update their menus to share new recipes as well as showcase exciting ingredients and farm-fresh produce. For kitchens, café’s, bistro’s and the best restaurants, the menu is one of the most important pieces of print to feature your dishes served as well as enhance your brand image. Menus provide an important visual cue that diners expect to select their meal choices. Table cards can, also, inform guests of weekly specials or upcoming dates to remember. At Xpress Graphics, our in-house graphic design team can take your food photos and create beautiful representations that bring your food fare to life. We can also discuss important print topics such as layout, sizing, font, colors, and finishes to enhance your brand. Different specialty restaurant signage and printing pieces require different paper material, weight, and coatings.
Restaurant businesses that continue to innovate and inspire with their cuisine can also energize their customer base to find out what’s on-trend in a highly competitive environment. With many options for dining in the desert, make sure your eatery stands out. Xpress Graphics is a full service, one place shop that can meet your business needs. We offer quick turnaround times, excellent customer service and competitive pricing.
What better way to give your business a boost among the competition than by updating your print pieces for the New Year? While you might be tempted to rush out and reinvent yourself (as is typically the case at the first of every year), make sure to take a step back and evaluate where you are first. Remember these points when updating your print pieces.
Reach a Greater Audience with Quick and Easy Mobility
As a business owner in an ever-changing market, you’re constantly finding new ways to expand your customer base. Whether it’s through online advertising, visual communication or traditional advertising techniques, the success of your business depends on the ability to continually reach more and more people. But what’s the most direct way to visually reach customers? Believe it or not, business signs are still the most direct form of visual communication available.
