Design | Print | Copy | Large Format
Are business cards still an effective marketing piece needed for your business? Yes, and yes again! In spite of living in a digital era where the paper is fast being replaced by all things electronic, there are still times when traditional marketing pieces serve us best, and this is certainly the case with business cards. Read the benefits of why business cards are a must, even in a digital era.
Reach a Greater Audience with Quick and Easy MobilityDuring a trade show, conference or even for and in-store event, time is money and you need to stand out. Retractable Banners are a subtle way to get your message across via high visibility. These bright and attention-grabbing banners come with a multitude of benefits. As long as your layout and designs are relevant and appealing, they can easily catch a newcomer’s eye. [Read more…]
It doesn’t matter if you are a small business or a big business, your branding is one of the most important aspects. Having an effective brand strategy gives you a major edge with your competitors. Customers find a sense of trust in your brand right from the start. They’ve either seen it around for years or identify with it when it meets their eyes. They know what they can expect from your business.
Are you looking to grow your business this year? Conferences are dynamic and some of the most important marketing events you need to attend. They are the best doorway to showcase what your business has to offer, and open unparalleled networking opportunities for you and your team. However, planning for a booth at a conference can get a bit hectic. To make it easier for the process, we have included some essential conference printed materials you will need to make an impression. [Read more…]
The end of the year is soon to be upon us, and many businesses are looking to capitalize on the numerous opportunities to advertise and sell. The holiday season can be a make-it or break-it moment for many sales driven companies, but equally important is the longevity of your brand’s advertising materials. While holiday sales are a great way to increase foot traffic to your storefront or online store, there’s even more opportunity for long-term advertising solutions. In fact, one of the most cost effective ways to market your business 365 days a year is so simple, it might not have made your radar at all. So, what’s the secret to year-long advertising without all the hassle? The answer lies in branded calendars for your business! [Read more…]
Also known as style guides, brand books are one of the most essential documents any business can have. It’s a set of rules that outline how your brand works by presenting brand standards and providing an explanation of how your brand works. The goal of any brand book is consistency.
Through the identification of your brand and the specifications laid out in the brand book, any new employee or marketing campaign can instantly embody the visual and spoken message of your company. Although it may seem time consuming to create, having a detailed brand book will save your business time and money in the long run. [Read more…]
Branding is one of the most important aspects of any business. Why? Because your brand is your business’s identity. It’s derived from who you are, who you want to be, and who people perceive you to be.
Shaping your brand goes hand-in-hand with forming your business. No matter what industry you’re in, people are going to need to know who you are. To understand who you are and what makes you different from the competition, you must first come to terms with the fact that you can’t be all things to all people. Once you decide that, you’re ready to begin developing your branding strategy that will share exactly that. [Read more…]
Start this year on the right page by making your brand a top priority to support your growing business. Whatever your company or brand may say, the type of printed materials you use to say it is where you make a lasting impression.
Are you reaching the members of your association or club in an interesting and impactful way? Although many people may believe that digital media is the new frontier, many people still prefer to hold a magazine or newsletter in their hands to enjoy the reading experience, highlight or take notes, or easily tear out pages of information or coupons. At Xpress Graphics, we are the Palm Desert printer to help you with designing and printing a membership magazine.
As “season” approaches many Palm Desert businesses are updating their printed materials to attract new customers, and restaurants should be doing the same. Of course the food, service and ambiance are the keys to a successful restaurant, however, you may not realize that menu design is very important to the sales and marketing of your restaurant. Your menu is more than just a list of food choices. Following are some tips to make your menu design more effective to help you generate more revenue.
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